[CS 02]
Last Updated
01.30.2026
How Azumuta built with
A conversation with
Chief Revenue Officer
Head of Marketing
Solutions Engineer & Sales Enablement
4X
Enrichment Coverage
growing from 16% to over 66%
3X
Reply Rate
generated in just 3 months
$1.8M+
Pipeline
with leads sourced from Floqer
About Azumuta
Azumuta is a manufacturing SaaS platform helping factories digitize operations - from interactive work instructions to real-time quality control.
Global manufacturers like Toyota and Nitto choose Azumuta for its innovative approach to operational efficiency, workforce enablement, and AI-powered manufacturing solution. They replace inefficient Word docs, Excel sheets, and paper-based workflows with digital work instructions, skills matrix and training, audits and digital checklists, dashboard and reports.
With rapid growth across Europe and a lean GTM team, they needed a better way to identify ideal buyers, automate personalized campaigns and enrich CRM records with up to date, accurate and actionable data.
Industry
Manufacturing Tech
CRM
Hubspot
Headquarters
Ghent, Belgium
We're a small team here and if the data's off, we lose time, leads, momentum. There are so many data tools claiming to have the best data — but Floqer's approach of stacking all of them together worked the best for us — especially across EMEA. Since switching, we've cut data spend by a $XX,XXX dollars and 4x'd our coverage.
Brecht Plasschaert,
Chief Revenue Officer
We're a small team here and if the data's off, we lose time, leads, momentum. There are so many data tools claiming to have the best data — but Floqer's approach of stacking all of them together worked the best for us — especially across EMEA. Since switching, we've cut data spend by a $XX,XXX dollars and 4x'd our coverage.
Brecht Plasschaert,
Chief Revenue Officer
From patchwork tools to one data engine
With only ~16% of contacts enriched using Kaspr and other traditional enrichment tools, Brecht and Brent faced major data gaps - old job titles, unverified emails, and inconsistent contacts. Specifically for their core ICP in the EMEA region.
They also struggled with regional filtering: although their focus was on Europe, enrichment tools often pulled American contacts based on company HQ location, not the actual location of potential leads.
The result? Reps wasting time sifting through the data, getting irrelevant contacts, and unreliable enrichment that directly impacted the top line.
Azumuta chose Floqer to maximize the enrichment system that could scale with their GTM motion. Floqer replaced Kaspr and 4 other disconnected tools by becoming the centralized engine for all data enrichment:
Floqer enriched records with 80+ data sources, from business registries to industry-leading EMEA providers.
They got verified emails and phone numbers, plus up-to-date decision-makers fetched in real time.
Only complete, accurate records were pushed into HubSpot.
“Floqer was the only tool that actually delivered significant coverage in EMEA. We jumped from 16% to over 66% in just weeks - and barely any wrong numbers or email bounces.”
Jan Dejosse,
Head of Marketing
“Floqer was the only tool that actually delivered significant coverage in EMEA. We jumped from 16% to over 66% in just weeks - and barely any wrong numbers or email bounces.”
Jan Dejosse,
Head of Marketing
Scaling lookalike prospecting from existing customers
Despite a growing base of successful accounts, Azumuta had no system to identify similar companies or prospects.
Brent was manually searching for lookalike accounts, spending hours on research with no way to automate the process - adding significant time to his prospecting.
The team needed a faster & smarter way to find the people and companies who resembled their best customers.
Floqer's AI agents analyzed Azumuta's closed-won deals to uncover key traits of converting companies and personas. Based on that, Floqer sources and filtered lookalike accounts automatically:
Similar companies were identified based on firmographic, business models, stage, and technographic patterns.
At the contact level, Floqer web agent scanned people's social media for signals like "digitalization" and "digital transformation," identifying high-fit leads even if they didn't have standard titles.
Qualified leads were automatically scored, tiered and added directly into LemList campaigns.
“Before Floqer, I spent hours in a day in ChatGPT and Google hunting for companies and checking whether Azumuta had helped similar ones. Now I've built a workflow in Floqer that does it for me. This enabled Azumuta team to have more conversations every day instead of burning days going through the internet and our CRM to find the right accounts”
Brent Lageirse,
Solutions Engineer & Sales Enablement
“Before Floqer, I spent hours in a day in ChatGPT and Google hunting for companies and checking whether Azumuta had helped similar ones. Now I've built a workflow in Floqer that does it for me. This enabled Azumuta team to have more conversations every day instead of burning days going through the internet and our CRM to find the right accounts”
Brent Lageirse,
Solutions Engineer & Sales Enablement
The Results
Floqer enriched records with 80+ data sources, from business registries to industry-leading EMEA providers.
They got verified emails and phone numbers, plus up-to-date decision-makers fetched in real time.
Only complete, accurate records were pushed into HubSpot.
The Numbers
4X enrichment coverage
growing from 16% to over 66%, with verified email and phone data across EMEA, through our waterfall enrichment.
$1.8M+
in pipeline generated from Floqer-sourced leads.
3X
improvement in cold email performance through sharper targeting and AI personalization
4X enrichment coverage
growing from 16% to over 66%, with verified email and phone data across EMEA, through our waterfall enrichment.
$1.8M+
in pipeline generated from Floqer-sourced leads.
3X
improvement in cold email performance through sharper targeting and AI personalization
Floqer gave us data we can trust, leads we actually want to contact, and time back to focus on selling says Brecht followed by It unlocked our next stage of growth, with a hands-on team that genuinely cares for our success.
Brecht Plasschaert,
Chief Revenue Officer
Floqer gave us data we can trust, leads we actually want to contact, and time back to focus on selling says Brecht followed by It unlocked our next stage of growth, with a hands-on team that genuinely cares for our success.
Brecht Plasschaert,
Chief Revenue Officer